Multiperspectival is Important!!!!!

According to Douglas Kellner, in order to have a multiperspectival approach to studying the media, we must always look at the media in these three aspects: textual analysis, audience perception, and the political economy. “Textual analysis should use a multiplicity of perspectives and critical methods, and audience perception studies should delineate the wide range of subject positions, or perspectives through which audiences appropriate culture” (Kellner p.15). These three perspectives are very key and important in regards to studying the media because it allows us to analyze in-depth  as far as race, class and gender is concern. This can be done through texts, how the audience make meaning of what is seen and through the profit of these specific media genres. It is my assumption that the media i.e TV, radio, newspapers, magazines and etc. have a certain control over there audience that in fact it creates  stereotypes, and can negatively affect hegemony and stir up more sexism than it already is. According to Kellner, "A critical cultural studies attacks sexism, racism, or bias against specific social groups and criticizes texts that promote any kind of domination or oppression” (Kellner, p. 15). However, by using the multiperspectival approach things that media makes available become much easier to interpret and understand. Hegemony on the other hand refers to those who are in power secure the consent of the socially subordinate to the system that oppresses or subordinates them… through… control of religious, educational, and media institutions, attempts to persuade the populous that the social and economic system is fixed and “natural” and therefore unchangeable” (Dines & Humez, p.627) Thus meaning keeping the poor poor and the rich richer this actually reminds me of the current state of the entire occupy wall phenomena. Below is a video of the Occupy Wall St. it shows how the lower social class fight change through protest, chalk art and signs I hope you enjoy.





Sources:
Dines, G. & Humes, J. (Eds.) (2010) Gender, Race, Class and Media (Third Edition) Thousand Oaks, CA: Sage
Kellner, D. (2011). Cultural studies, multiculturalism, and media culture. In G. Dines & J.
Humez (Ed.). Gender, race, and class in media: A critical reader (pp. 7-17). Thousand Oaks, CA: Sage.
Occupy Wall St. Tribute -Youtube.com